Business Intelligence Market: Introspective Market Research Uncovers the Reasons for Market Growth at a CAGR of 6.4% by Value to Reach USD 36.79 billion by 2028

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Market Overview:

The business intelligence market was estimated at USD 23.83 billion in 2021 and is projected to reach USD 36.79 billion by 2028, growing at a CAGR of 6.4% over the analysis timespan.

Business intelligence (BI) combines data mining, business analytics, data visualization, infrastructure, and data tools and best practices to help organizations to make more data-driven decisions. Business intelligence processes and their tools allow end-users across various industries to facilitate data-driven decision-making and identify actionable information from raw data within organizations. There are several BI tools, which can be utilized by corporations in extracting insights in real-time and analyzing performance metrics. These tools focus on reducing IT dependencies, and self-service capabilities, and enabling decision-makers to recognize performance gaps, market trends, or new revenue opportunities more quickly. BI applications are helpful to make informed business decisions and advance a company’s position in the marketplace. As more customers migrate the workloads to the cloud, the adoption of BI software is expected to increase at a rapid rate. Vendors are increasingly supportive of different cloud platform providers, leading to more subscription-based pricing models and SaaS-based BI solutions.

Major Key Players for Business Intelligence Market:

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Market Dynamics and Factors:

Organizations around the globe have accepted a simplified process that consists of identifying, collecting, maintaining, and sharing a large amount of data. For this data, BI solutions are used to have a fast and simplified business decision-making process. The data should be provided with a standard visualization ability, it helps companies identify business drivers and key performance indicators through BI solutions, which are used to identify customer tendencies and preferences, and extract strategic insights. It helps eliminate unnecessary data to discover patterns, insights, trends, and usage strategies, thus propelling the growth of the market. The data visualization is used to identify customer tendencies and preferences, extract strategic insights, and help to maintain a balance between the demand and supply of new and existing products and services. The COVID-19 pandemic has made it essential to track the data of patients, as the number of patients increases thus, increasing the demand for data visualization and dashboards solutions.

Business Intelligence Market Report Highlight:

  • By Component, the solution segment is anticipated to lead the growth of the business intelligence market over the forecasted timeframe. Solutions play an important role for businesses to derive actionable insights by tracking real-time and historical business performance.
  • Business Intelligence Market the Cloud-Based service is expected to have the maximum market share, during the projected period. The rising adoption of cloud-based services is expected to increase business intelligence technology adoption. The fragmentation of complex data leads to the adoption of effective data management services that streamline information gathering.
  • By Enterprise Size, the SEMs are expected to develop at the highest CAGR over the projected timeframe attributed to the growing inclination toward automation for smooth functioning. SMEs are investing in business intelligence (BI) solutions to boost revenue, improve decision-making, and gain a competitive advantage.
  • By Application, the financial performance & strategy management segment is forecasted to have a lion’s share of the business intelligence market. Business intelligence tools assist clients in inputting data into action and thus reduce risks. It also rapidly detects fraudulent actions by tracking client behavior.
  • By End-Use Industry, the BFSI segment is anticipated to have the major share of the business intelligence market in the projected timeframe. Retaining existing customers is an effective and long-term business strategy, thus business intelligence tools are one of the most valuable assets in the BFSI sector.
  • With technological development in business management analytics for sales, production, and innovation, North America is projected to have the largest market size. The bulk of the big players in the field of business intelligence is based in North America.

Key Industry Development:

In June 2020, Watson Work was launched by IBM to address the challenges of returning to workplaces. Watson Works is a curated set of products that embed the Watson AI model and applications to help companies navigate many aspects of the return-to-workplace challenge due to lockdowns put in place to slow the spread of COVID-19.

In April 2020, the Coca-Cola Company and Microsoft announced a five-year deal to standardize its business processes on Microsoft’s cloud and create rich new digital experiences that would bring innovative solutions to improve the company’s relationship with employees and customers.

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Business Intelligence Market Segmentation:

By Component

  • Solutions
  • Services

By Deployment

  • On-premises
  • Cloud

By Enterprise Size

  • Large Enterprises
  • SMEs

By Application

  • Supply Chain Analytic Applications
  • CRM Analytic Applications
  • Financial Performance
  • Strategy Management
  • Production Planning Analytics Operations
  • Others

By Industry

  • IT and Telecommunications
  • Banking
  • Finance
  • Security and Insurance (BFSI)
  • Healthcare
  • Manufacturing
  • Retail
  • Others

For this report, Introspective Market Research has segmented the Business Intelligence Market based on region:

Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Turkey
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Vietnam
    • Thailand
    • Rest of Asia-Pacific
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Iran
    • Rest of MEA
  • Latin America
    • Brazil
    • Argentina
    • Rest of LATAM

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Scope of the Report:

The report encompasses the entire analysis of market size in previous years for major segments and countries, as well as future estimates. Business Intelligence Market study looks deeply into the worldwide market’s competitive landscape. The study also provides the names of key market players and the methods they used to gain a dominant position in the industry. It also includes useful market insights, dynamics and factors, and market analysis techniques such as PESTEL analysis, PORTER’s Five Forces analysis, value chain analysis, SWOT analysis, BCG matrix, and Ansoff matrix.

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About us:

Introspective Market Research ( is a visionary research consulting firm dedicated to assisting our clients to grow and have a successful impact on the market. Our team at IMR is ready to assist our clients to flourish their business by offering strategies to gain success and monopoly in their respective fields. We are a global market research company, that specializes in using big data and advanced analytics to show the bigger picture of the market trends. We help our clients to think differently and build better tomorrow for all of us. We are a technology-driven research company, we analyze extremely large sets of data to discover deeper insights and provide conclusive consulting. We not only provide intelligence solutions, but we help our clients in how they can achieve their goals.

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Chicago, Illinois

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