Dentsu International has announced the arrival of Dentsu insurance, a multinational healthcare agency.
The new company will build on the experience of Dentsu’s worldwide network of 2,000 wellness marketing professionals spanning 85 markets in EMEA, APAC, and the Americas, according to the New York-based marketing agency.
Many of the leading brands of pharma, payers, providers, devices, and over-the-counter can use the agency to have a central point of touch.
This is the third vertical product from Dentsu’s solutions division, which is led by global president Matt McNally.
McNally is in charge of developing wellness offerings through the Dentsu network, as well as bringing together health talent and creating new markets for customers.
Prior to joining Dentsu health, McNally was CEO of Outcome Health, where he oversaw the company’s institutional and market expansion aimed at linking healthcare products with the right audiences.
McNally also worked at Publicis Health as the chief media officer and president of Digitas Health North America.
According to a corporate announcement, he has been recognized as a healthcare pioneer and revolutionary.
McNally was named Agency Marketer of the Year by MM&M, one of the 100 most prominent individuals in the life sciences sector by PharmaVoice, one of the 50 Top Health Influencers by PR Week, and one of the greatest innovators in healthcare marketing by DTC National.
As global chief strategy officer, Kent Groves, a ten-year veteran of Merkle, another Dentsu group, will join McNally.
Groves has collaborated with clients in the pharmaceutical, biomedical, and animal health verticals, including AbbVie, Sanofi, BMS, and Boehringer Ingelheim, to name a couple, in the US, Canada, Europe, and Australasia, concentrating on engagement, coordination, and CRM policy.