Digitalization of Beauty Market
Digitalization has changed consumer behavior. Digitalization in beauty industry simplifies the selling process of beauty products. Digital technology in the beauty industry enables consumers to experience brands through a totally new approach. The primary objective of digitalization of beauty industry is to provide its products across the globe
Global Digitalization of Beauty Market was valued at USD 123.01 Billion in 2021 and is expected to reach USD 177.75 Billion by the year 2028, at a CAGR of 5.4% .
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The beauty industry is already one of the fastest-growing categories in the consumer goods industry. It is undergoing a digital transformation as social media and e-commerce. New widely available e-commerce technologies are enabling brands to directly reach their customers. Digitalization in the beauty industry implies using digital platforms to give customers a virtual experience of the beauty products, customizing beauty products according to skin types, and numerous other features that are end-user specific. Digitalization has changed consumer behavior. Digitalization in the beauty industry simplifies the selling process of beauty products. The primary objective of the digitalization of the beauty industry is to provide its products across the globe.
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Leading companies reviewed in the Digitalization of Beauty Market report are:
Unilever,Procter & Gamble,Adimo,Amorepacific Corporation,CFEB Sisley SAS,Elizabeth Arden Inc,Johnson & Johnson,Lancer Skincare,L’Oreal S.A,Shiseido
Impact of COVID-19 on Global Digitalization of Beauty Market:
Increasing cases of COVID-19 across the globe is resulting in economic slowdown. Developed countries are strongly affected by this pandemic. Businesses have been adversely impacted in most countries due to partial or full lockdown. Additionally, supply chains are also affected due to transportation restrictions in states of different countries across the globe. Beauty companies are increasing digitization due to this pandemic, in a bid to resume their business, while on the other hand, companies are unable to process online orders since workplaces are prohibited from any business operations. This in turn is projected to indirectly hamper the global digitalization of beauty industry market in the next few years.
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The Global Digitalization of Beauty Market Report was produced through extensive primary and secondary studies. The report also focuses on qualitative and quantitative assessments by analyzing data collected from industry analysts and market participants across key points in the industry’s value chain, growth aspects, utilization and manufacturing capabilities.
By Type, Digitalization of Beauty Market has been segmented into:
The analysis also divides the Digitalization of Beauty Market on the Applications:
Beauty Companies, Retail, E-commerce
Following regions are highlighted in this the Digitalization of Beauty Market report:
- North America
- Asia Pacific
- Middle East & Africa
- Latin America
The beauty industry grew by almost 6% last year, with retail sales of about $320 billion. Beauty growth has been solid worldwide, and China is the key driver of the tremendous revenue it has seen over the past few years. Excluding China, the remaining four beauty countries are the United States, Japan, Brazil and Germany, accounting for 36% of the global market.
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, Southeast Asia, Rest of APAC)
- Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
- South America (Brazil, Argentina, Rest of South America)
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Comprehensive assessment of all opportunities and risk in the Digitalization of Beauty Market
-Detailed study of business strategies for growth of the Digitalization of Beauty Market -leading players.
-Conclusive study about the growth plot of Digitalization of Beauty Market for forthcoming years.
-In-depth understanding of Digitalization of Beauty Market -specific drivers, constraints, and major micro markets.
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