Seed Group welcomes medical selfie pioneer as a new strategic partner

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Seed Group

Seed Group, a company of the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, has announced that Tel Aviv-based health tech company has been brought on board as a new strategic partner. Aiming to bring the latest technology in healthcare to the UAE and the wider Gulf Cooperation Council, is making its regional debut with a base in Dubai.

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Seed Group will help expand its operations in the region, reach out to the right audiences, provide access to top decision-makers in the government, and explore the demand for its services in the private-sector health community., with offices in Tel AvivBoston and London, will help increase access to healthcare in the region by offering its innovative, smartphone camera-powered platform for medical testing.

dubai downtown skyline day night transition Stock Footage Video (100%  Royalty-free) 1036338341 | Shutterstock

Hisham Al Gurg, CEO of Seed Group and the Private Office of Sheikh Saeed bin Ahmed Al Maktoum, said, “If there is one thing that the COVID-19 pandemic has underscored, it is the fact that healthcare needs to be taken seriously. The sector needs to find the best possible techniques with the help of technology to not only offer timely treatments but also work towards the long-term goal of creating a healthy and happy world. Companies like are the very ones making this possible. We are excited to start this journey with them.”

Yonatan Adiri, Founder and CEO of, said, “We are excited to collaborate with the Seed Group on bringing our technology to the nearly one million people in the Emirates at risk of kidney and cardiovascular diseases who are currently untested, and to close healthcare gaps in the Middle East and North Africa region.”

Founded in 2013, converts the smartphone’s camera into a medical device, delivering clinical results at critical moments and synchronizing healthcare with the speed of life. The company’s services include at-home urinalysis and digitized wound care, which enable healthcare systems to close gaps in access and care while increasing patient satisfaction. The company’s technology has been used by leading health systems like the UK’s NHS and to date, more than a quarter million tests have been completed globally.

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The Seed Group is a notable force in the technology, healthcare, hospitality, and telecommunications landscapes in the Middle East. Over the past 16 years, it has formed successful strategic alliances with leading global companies representing diverse regions to accelerate sustainable market entry and presence within the Gulf Cooperation Council countries.

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Craig Hill

Craig began writing for in 2005, resulting in engaging and fascinating editorials about science and wellness progress. Craig’s inspirational and accurate science and health articles have made her very popular with the viewers. Craig graduated at the University of Illinois at Urbana-Champaign with a Bachelor of Arts degree at October in 2004. He then completed a science college internship in Fermilab, followed using a communications internship in Caterpillar. Ever since that moment, he has been writing in an independent capability for several science, health, technology, along with other books.

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