A sports bra is a women’s lingerie product used while performing physical exercise. A sports bra offers support to a woman’s breasts that reduce breast movement during physical activities. Sports help to reduce discomfort and provide a good fit with lesser breast movement and comfort. It is form-fitting inner-wear designed to focus on key segment comfort. Many international manufacturers of lingerie products are expanding their business in sports bras due to the increasing demand for this product. Women wear a sports bra for doing multiple activities rather than sports also like running, jogging, gym, and yoga. Manufacturers are offering a large range of this product depending on different parameters like size, look, color, fabric, and padding. These brands are launching their sports bra to be worn as outerwear during exercise. That looks good on the body with gives extra comfort that boosts confidence. According to Statista, Nike is a most valuable sports brand, with a value of approximately 35 billion U.S. dollars, and the global sports apparel market generated around 193 billion U.S. dollars in revenue in 2021.
Major Key Players for Sports Bras Market:
- Lululemon Athletica
- Brooks Sports
- Under Armour
- Lorna Jane
- Hanes Brands
- L Brands
- Columbia Sportswear
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Market Dynamics and Factors:
Sports bras give considerable advantages over normal bras. Sports bras are made from highly breathable fabrics that provide comfort and are available in different designs, and colors that add style to the garment. During performing physical activities women have to face swatting problems sport bras have moisture-wicking properties and decrease the movement of breasts and prevent the body from injuries while performing sports activities. Due to this, the demand for sports bras witnesses demands rising during the forecast period. Women are likely to use sports bras not only while playing sports or doing physical activities but all day because of their texture, nice fitting, and offers support. It is not hard on the skin which reduces the chances of uneasiness, and itching. Women are taking care of themself to maintain fitness and actively participating in sports activities these factors are helping the growth of the sports bra market.
Sports Bras Market Report Highlight:
- By Type, the high support segment deployment segment is expected to have the maximum market share in the sports bras market during the projected period. While performing various physical activities, sports bras are essential to provide high support to the woman which is owing to the growth of the sports bra market.
- By Distribution Type, the specialty stores segment is predicted to expand the most in the sports bras market during the forecast year. These stores offer products in large ranges so women preferred buying sports bras from specialty stores boosting the market for sports bras.
- By region, Asia Pacific is expected to dominate the sports bras market, during the projection period. Participation of women in sports activities is increased in this region also increasing awareness about exercise, and yoga to live a healthy life all these factors are helping in the raising the demand for sports bras in this region.
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Key Industry Development:
- In February 2022, Adidas sportswear giant launched an “extensive” new sports bra collection, featuring 43 new styles across 18 product franchises and a variety of different designs and colors to provide better support to the specific needs of women.
- In September 2021, leading Women’s sports performance clothing brand Maaree collaborated with sustainable cycling apparel label Ashmei on a sports bra and launched a limited edition of sports bras.
Sports Bras Market Segmentation:
- Light Support
- Medium Support
- High Support
By Distribution Channel
- Specialty Stores
For this report, Introspective Market Research has segmented the Sports Bras Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
- North America
- The U.S.
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia-Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of MEA
- Latin America
- Rest of LATAM
Scope of the Report:
The report encompasses the entire analysis of market size in previous years for major segments and countries, as well as future estimates. The Sports Bras Market study looks deeply into the worldwide market’s competitive landscape. The study also provides the names of key market players and the methods they used to gain a dominant position in the industry. It also includes useful market insights, dynamics and factors, and market analysis techniques such as PESTEL analysis, PORTER’s Five Forces analysis, value chain analysis, SWOT analysis, BCG matrix, and Ansoff matrix.
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